University of Genoa
“Being Positive” Campaign

The artwork, positioned on a page of school diary for secondary schools, showcases and deepens the results of the “Communicating HIV” convention between the Department of Sciences for Architecture and the Department of Health Sciences of the University of Genoa, and the Ligurian section of ANLAIDS.
The purpose of this product is functional communication to disseminate information through an infographic on how to prevent HIV.
The work is part of the “Being Positive” campaign, which featured a homonymous exhibition that took place at the premises of the Department of Sciences for Architecture in May of 2016, as an event within the first edition of the Festival Life, then repeated on the occasion of 1 December, World Day against AIDS, at the Sant’Agostino Museum in Genoa.

University of Genoa
“Being Positive” Campaign

The artwork, positioned on a page of school diary for secondary schools, showcases and deepens the results of the “Communicating HIV” convention between the Department of Sciences for Architecture and the Department of Health Sciences of the University of Genoa, and the Ligurian section of ANLAIDS.
The purpose of this product is functional communication to disseminate information through an infographic on how to prevent HIV.
The work is part of the “Being Positive” campaign, which featured a homonymous exhibition that took place at the premises of the Department of Sciences for Architecture in May of 2016, as an event within the first edition of the Festival Life, then repeated on the occasion of 1 December, World Day against AIDS, at the Sant’Agostino Museum in Genoa.

CLIENT

University of Genoa
Anlaids Onlus
Vittorio Emanuele II – Ruffini

DATE

September 2017 – June 2017

MY ROLES & RESPONSIBILITIES

Creative Direction, Design Direction, Visual and Graphic Design,
Comunication and Advertising Strategy, Copywrighting

Made in Italy

© 2021 LUCA DONATO. All rights reserved.