HELLO. LET ME INTRODUCE MYSELF:

My name is Luca Donato.
I’m a Creative Director and Product Designer in Genoa, Italy.

I have always been inspired by the role that brands play in our lives, especially how welcoming people are to brand experiences that have strong emotional qualities.

The emotive links to a brand are products of the research of the right balance between the brand identity and the client’s experience. Choosing which experiential aspect can please the user, so as to increase the brand’s value and meaning, is an essential prerogative.

My comprehensive operativity is focused on the results of years of experience in strategic marketing, with special attention for art direction, creative contents, design, strategy, team management and project management. I consider myself a motivator concerning team building, identifying and applying resources on a company level and effectively collaborating with interfunctional colleagues.
I’m a specialist in branding, digital material, prints, presentations and communication. I have a strong propensity for productive partnerships between stakeholders, effectively interacting with multidisciplinary professionals. I find operating in complex and dynamic environments fascinating, being driven by new challenges and by the desire to see efforts bringing success.

COMPANY EXPERIENCE

  • University of Genoa, Architecture and Design Dept. – Adjunct Professor
  • A&A Communication – Digital Art Director
  • Costa Crociere – Brand and Advertising Communication
  • Costa Crociere – Visual Design

CLIENT EXPERIENCE

  • AMIU Genova
  • ASUSTek Computer Ink.
  • Ceisis
  • De Agostini Publishing
  • European Commission
  • Liguria Region – Italy
  • Mediaset
  • Mondadori Retail
  • Municipality of Genoa – Italy
  • Piemonte Region – Italy
  • Rizzoli Libri

COMPANY EXPERIENCE

  • University of Genoa, Architecture and Design Dept. – Adjunct Professor
  • A&A Communication – Digital Art Director
  • Costa Crociere – Brand and Advertising Communication
  • Costa Crociere – Visual Design

CLIENT EXPERIENCE

  • AMIU Genova
  • ASUSTek Computer Ink.
  • Ceisis
  • De Agostini Publishing
  • European Commission
  • Liguria Region – Italy
  • Mediaset
  • Mondadori Retail
  • Municipality of Genoa – Italy
  • Piemonte Region – Italy
  • Rizzoli Libri

AWARDS & RECOGNITIONS

  • Genova Blue Street 1st edition contest
  • Letter of Appreciation for the work done for the Communication of Digital Transformation at Costa Crociere
  • Logo for the Architecture & Design Department

EDUCATION

  • Master’s Degree in Design, Multimedia and Visual Communication – Ongoing at University of Rome “La Sapienza”, Architecture & Design Department
  • Master in Management, Economics, Leadership & Digital Skills – 110 cum Laaude at 24ORE Business School, IUL, University of Florence and INDIRE
  • Bachelor’s Degree in Product and Nautical Design – 110 cum Laude at University of Genoa, Architecture & Design Department
  • Degree in Advertising Graphic Designer – 96/100 at Vittorio Emanuele II – Ruffini High School

LICENCES & CERTIFICATES

  • ICDL (International Certification of Digital Literacy) – Certified by AICA and ACCREDIA
  • UI / UX Design Specialization – Certified by California Institute of the Arts and Coursera
  • Data Analysis for Managers: Fundamentals – Certified by SDA Bocconi School of Management
  • Digital Marketing: Fundamentals – Certified by Google Digital Training, IAB Europe and The Open University

OPERATING SYSTEMS

  • Apple – Mac OS
  • Microsoft – Windows OS

SOFTWARES

  • Adobe: Illustrator – Photoshop – InDesign
    – XD – After Effects – Premiere – Acrobat
  • Autodesk: AutoCad – 3ds Max
  • Epic Games: Unreal Engine
  • McNeel: Rhinoceros
  • Microsoft: Word – Excel – PowerPoint
  • Quark Software Inc: QuarkXPress

OPERATING SYSTEMS

  • Apple – Mac OS
  • Microsoft – Windows OS

SOFTWARES

  • Adobe: Illustrator – Photoshop – InDesign
    – XD – After Effects – Premiere – Acrobat
  • Autodesk: AutoCad – 3ds Max
  • Epic Games: Unreal Engine
  • McNeel: Rhinoceros
  • Microsoft: Word – Excel – PowerPoint
  • Quark Software Inc: QuarkXPress

Made in Italy

© 2021 LUCA DONATO. All rights reserved.