Municipality of Genoa (IT)
Genova Blue Street

The artworks, two graphic posters, aim at the diffusion and promotion of the “Genova Blue Street” event, collateral and dissemination initiative linked to the Blue Economy Summit, managed by the Clickutility Team in collaboration with the Municipality of Genoa and the Genova Smart City Association.
These works were selected to be part of the 30 finalist projects of the competition, exhibited in the city center of Genoa. On June 30, 2020, one of the two posters, entitled “Progress Blue”, was announced to be the winner of the contest. The judges that have taken part in the event are: Francesco Maresca (city council member for the economic and logistic Development of the port of Genoa), Lino Canizzaro (creator and manager of the literary three-years competition “The City of Poets” on behalf of the International Festival of Poets in Genoa), Cristiano Palozzi (director, producer, cultural manager and artistic director of the Genoa Movie Festival), Beppe Veruggio (CEO of the Firma company and member of the managing committee of the Design Week) and Serena Bertolucci ( director of the Palazzo Ducale foundation and director of Palazzo Reale and the Regional Directorate of Ligurian Museums).
The artworks’ goal was to create awareness on the professional and development opportunities that derive from the Blue Economy, destined to assume a fundamental role in the phase of recovery of the city of Genoa and, in general, in relation to the challenges directed at maritime cities and territories as a result of the SARS-Cov-2 emergency.

The following are the project reference numbers for the Liguria Region:
1st Region for incidence of the enterprises of the Economy of the Sea (9.1%);
1st Region for cruise traffic (3 million passengers enlivened in 2019);
1st Region for handled containers (53.2%);
1st Region for registrations in recreational boating;
1st Region for the quota of shipbuilding enterprises in relation to the total manufacturing (1.5% vs Italian average of 0.3%).

Municipality of Genoa (IT)
Genova Blue Street

The artworks, two graphic posters, aim at the diffusion and promotion of the “Genova Blue Street” event, collateral and dissemination initiative linked to the Blue Economy Summit, managed by the Clickutility Team in collaboration with the Municipality of Genoa and the Genova Smart City Association.
These works were selected to be part of the 30 finalist projects of the competition, exhibited in the city center of Genoa. On June 30, 2020, one of the two posters, entitled “Progress Blue”, was announced to be the winner of the contest. The judges that have taken part in the event are: Francesco Maresca (city council member for the economic and logistic Development of the port of Genoa), Lino Canizzaro (creator and manager of the literary three-years competition “The City of Poets” on behalf of the International Festival of Poets in Genoa), Cristiano Palozzi (director, producer, cultural manager and artistic director of the Genoa Movie Festival), Beppe Veruggio (CEO of the Firma company and member of the managing committee of the Design Week) and Serena Bertolucci ( director of the Palazzo Ducale foundation and director of Palazzo Reale and the Regional Directorate of Ligurian Museums).
The artworks’ goal was to create awareness on the professional and development opportunities that derive from the Blue Economy, destined to assume a fundamental role in the phase of recovery of the city of Genoa and, in general, in relation to the challenges directed at maritime cities and territories as a result of the SARS-Cov-2 emergency.

The following are the project reference numbers for the Liguria Region:
1st Region for incidence of the enterprises of the Economy of the Sea (9.1%);
1st Region for cruise traffic (3 million passengers enlivened in 2019);
1st Region for handled containers (53.2%);
1st Region for registrations in recreational boating;
1st Region for the quota of shipbuilding enterprises in relation to the total manufacturing (1.5% vs Italian average of 0.3%).

CLIENT

Municipality of Genoa
Genoa Smart City Association
Clickutility Team

TEAM CREDITS

Sofia Aquila

DATE

June 2020 – July 2020

“Blu Progresso”.
Winner poster of the contest,
showcased in Via XX Settembre, Genova (IT)

“Deep Thinking”.
Poster selected as part of the top 30 of the contest,
showcased in Via Fieschi, Genova (IT)

MY ROLES & RESPONSIBILITIES

Creative Direction, Design Direction, Visual and Graphic Design, Comunication and Advertising Strategy

Made in Italy

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