Costa Crociere
Tariffs’ New Logos

The designs concern the logos of the tariffs: they are the reinterpretation aiming at a communicative improvement and alignment to the new positioning of the corporate brand.
It is an evolution and simplification in three tariffs to choose from, which simplify communication, aiming to offer more transparency, clarity and value to customers.
“Basic” is the tariff for those who are looking for convenience and are price conscious.
“All-inclusive” is the tariff for those who want to embark on a holiday in complete lightheartedness, as the price includes everything one needs to enjoy a cruise without worries.
“Deluxe” is the tariff dedicated to those who want to enjoy exclusive services, rich treatments and privileges.
The three logos resume the ranks and qualifications of the Italian Navy in ascending order: Ensign (Basic), Lieutenant junior grade (All-inclusive) and Ship-of-the-line Lieutenant (Deluxe).

Costa Crociere
Tariffs’ New Logos

The designs concern the logos of the tariffs: they are the reinterpretation aiming at a communicative improvement and alignment to the new positioning of the corporate brand.
It is an evolution and simplification in three tariffs to choose from, which simplify communication, aiming to offer more transparency, clarity and value to customers.
“Basic” is the tariff for those who are looking for convenience and are price conscious.
“All-inclusive” is the tariff for those who want to embark on a holiday in complete lightheartedness, as the price includes everything one needs to enjoy a cruise without worries.
“Deluxe” is the tariff dedicated to those who want to enjoy exclusive services, rich treatments and privileges.
The three logos resume the ranks and qualifications of the Italian Navy in ascending order: Ensign (Basic), Lieutenant junior grade (All-inclusive) and Ship-of-the-line Lieutenant (Deluxe).

CLIENT

Costa Crociere

DATE

September 2018

Costa Cociere tariffs’ new logos

CONSTRUCTION

COLORS

TYPOGRAPHY

PRIMARY

TEXT

MY ROLES & RESPONSIBILITIES

Creative Direction, Design Direction, Visual Design, Brand and Advertising Comunication Strategy

Made in Italy

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