Costa Crociere
Brochures from 2017 to 2018

On the occasion of the 24th edition of the “Protagonisti del Mare” event, (discover the dedicated project), Costa presented the new 2017/2018 catalogue with 12 months of holidays, from November 2017 to November 2018. Emotion is the main theme of the catalogue, which presents the offer under a complete new light.
The first pages are dedicated to the company, which in 2018 reached its seventieth anniversary, to its history, its commitment to sustainable and social topics. Then, one enters the world of products and itineraries, with a storytelling technique inspired by the most popular social networks. The narrative of the pages is in fact marked by the description of the experiences of guests on holiday with Costa, who tell first hand what triggers their emotions on a cruise. The main types of travelers that Costa has identified are: the family, the couple of young lovers, the solitary explorer, the group of cruise passengers and the cruise experts. They are the ones who tell stories and display contents, in the form of a logbook, leading readers to discover the destinations and the on-board experience. Even the choice of images is based on the same concept, privileging photos that portray the different types of guests during their moments of relaxation and fun. All the details of the individual itineraries have been illustrated in four different monographic brochures. A brochure is dedicated to Northern Europe, one to the Mediterranean, another to exotic destinations (Caribbean, Indian Ocean and Maldives, Dubai, Omen and Arab Emirates), another to World Tours and transatlantic crossings.

Costa Crociere
Brochures from 2017 to 2018

On the occasion of the 24th edition of the “Protagonisti del Mare” event, (discover the dedicated project), Costa presented the new 2017/2018 catalogue with 12 months of holidays, from November 2017 to November 2018. Emotion is the main theme of the catalogue, which presents the offer under a complete new light.
The first pages are dedicated to the company, which in 2018 reached its seventieth anniversary, to its history, its commitment to sustainable and social topics. Then, one enters the world of products and itineraries, with a storytelling technique inspired by the most popular social networks. The narrative of the pages is in fact marked by the description of the experiences of guests on holiday with Costa, who tell first hand what triggers their emotions on a cruise. The main types of travelers that Costa has identified are: the family, the couple of young lovers, the solitary explorer, the group of cruise passengers and the cruise experts. They are the ones who tell stories and display contents, in the form of a logbook, leading readers to discover the destinations and the on-board experience. Even the choice of images is based on the same concept, privileging photos that portray the different types of guests during their moments of relaxation and fun. All the details of the individual itineraries have been illustrated in four different monographic brochures. A brochure is dedicated to Northern Europe, one to the Mediterranean, another to exotic destinations (Caribbean, Indian Ocean and Maldives, Dubai, Omen and Arab Emirates), another to World Tours and transatlantic crossings.

CLIENT

Costa Crociere

AGENCY COLLABORATION

Canale & C.

DATE

July 2017 – September 2017

MY ROLES & RESPONSIBILITIES

Visual and Graphic Design

Made in Italy

© 2021 LUCA DONATO. All rights reserved.